Nowadays, OTT platforms are gaining huge popularity among people.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT is a service that provides diverse media through online networks.
Popular platforms include Netflix, Watcha, and TVING.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Movies, dramas, and entertainment shows are easy to choose more info based on personal taste.
In addition, OTT is cheaper than conventional subscription TV.
Watching on phones or tablets anytime is a major benefit.
However, as subscription fees keep rising, more people feel financial pressure.
As a result, attention toward free services is increasing.
Ad-supported free streaming allows users to enjoy content without paying.
This is especially attractive to users who care about budget.
FAST platforms are emerging as a new type of free streaming model.
KT recently introduced “Gi Live,” a FAST service that gained attention.
As the traditional market slows, FAST is becoming a new profit model.
The main benefit of free platforms is zero subscription fees.
It allows access to many contents, increasing selection options.
However, users must watch advertisements, which can be inconvenient.
In addition, the quality can be inferior to premium platforms.
OTT and free platforms are expected to grow further.
Ad-based free models may become even more popular among users.
Cost-free entertainment remains attractive to users.
I believe harmony between paid and free services is essential.
If both advantages are used properly, users can gain better experiences.
I look forward to seeing how the streaming industry develops in the future.